BMW is planning another foray to push machines on to the luxury bike market this time. However, this time, the firm has to pay attention to the already established rivals in the premium bike segment. A tremendous growth in the expensive automobiles sales has being seen by the Indian 2-wheeler industry and people can expect a lot more in the coming years.
The premium bike market is very small, less than 500 units a year in India but it is an attractive segment, both in terms of growth prospects as well as branding opportunity. While the earlier outing of BMW in India was not successful, in collaboration with Hero, BMW launched its F650 model but the venture did not take off. It is expected that this time the German company may be able to sell more bikes.
BMW planning to increase there company all over the world and as a part of this planning they have launched BMW Motorrad in India
No comments:
Post a Comment