The Fiesta is a new entrant in the burgeoning small-car class, competing with the likes of the Honda Fit, Toyota Yaris, Kia Forte, and the upcoming Chevy Cruze. Car companies don't make the margins on small cars that they made on SUVs, but current and predicted future market demands suggest small will be big.
We were initially disappointed to get the sedan version of the Fiesta, as the hatchback is quite a good-looking car. But the sedan grew on us quickly, especially when compared with the run of boring cars on the roads these days. The Fiesta comes on strong with ridged headlight casings providing contour to the front fenders and angular chrome inserts bookending the lower fascia.
I think the Fiesta will do well because gas prices are high and consumers want small cars that will use less fuel.
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